Barry has 36 years’ experience enabling organizations to scale & open new markets, become the industry go to brand, and improve sales and customer retention by executing best in class customer care. He has deep expertise in Entrepreneurship, Marketing, Sales and Customer Care.
He is currently an Adjunct Professor of Entrepreneurship & Marketing at Cal Poly San Luis Obispo. As well as guiding the go to market for two companies. The first Everything Food is a food tech platform and the other, Just4Cancer, is a cause-based organization focused on relieving the financial burden of cancer treatment.
Barry is an industry expert in modern demand generation systems & processes, digital marketing, go to market execution, lead generation, business development, business operations, prospect nurturing, customer service, and customer retention programs.
Over the past 36 years he has held fractional executive roles for organizations like Western Digital, Targus International, Q-See/Digital Peripheral Solutions, ATEN/IOGEAR. He founded and operated (for 18 years) Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.). Before Advantage Plus Marketing Group he was in key marketing roles at Avnet Computer and was a major account sales manager with Hewlett-Packard.
In addition, Barry has an MBA with honors from Chapman University and a BS from Cal Poly San Luis Obispo. He is a mentor and guest lecturer at Cal State Fullerton, Chapman, and UC Irvine. Barry is an Angel Investor and advocate for entrepreneurship